😍The secrets of storytelling (finally) revealed

🇬🇧 French version Who has never told a story? Who has never exaggerated their vacation adventures a little during a lunch with colleagues? Who hasn't one day imagined another life, that of their boss, around the coffee machine? Who has never told a story to their child before going to bed? The stories never stop growing and the brands also tell their stories! They are not mistaken since storytelling is a method of communication to know to engage your audience. The successful format and script? Videos combining emotions and humour… produced by the brands themselves. The We Are COM Club met Elise, a psychologist expert in communication to reveal the recipe for a thrilling storytelling: 4 ingredients and the right dosage! 4 essentials to build your story #1 The context 💡 It…